New flooring showroom comes to Coventry

Greg Stevens

The UK’s biggest online flooring retailer has opened its new showroom and clearance centre right here in Coventry – offering hundreds of products and a range of deals.

UK Flooring Direct – which started in the region back in 2005 as an online retailer of wood and laminate flooring – has launched a retail outlet at Prologis Park.

It is double the size of its previous showroom in Hinckley and means it can showcase more than 450 products, including HomeChoice carpets, Vitality sheet vinyl, and Life and Spectra luxury vinyl tiles.

Exclusive items that can only be accessed in the UK market via UK Flooring Direct are now also housed at the Coventry showroom, including the highly sought-after expanded laminate product displays with Audacity water-resistant laminate.

A range of installation and maintenance accessories from market leaders, such as Woca, Everbuild and Vitrex, are also on offer on-site to both retail and trade customers who want to take their room to the next level.

Visitors will be able to grab a coffee and relax while they make the perfect choice for their next project.

Jason Ashby, the CEO of UK Flooring Direct – having founded the business in Nuneaton 17 years ago – said it was fitting to be opening the new showroom just a few miles from where the business began.

It has gone on to be a major success story for the region, winning a range of awards and has also supported a huge amount of charities and good causes in the area along the way.

The new showroom stocks a range of products, including Audacity water-resistant laminate

Jason said: “We are delighted to be bringing our new showroom to Coventry, meaning people in the city and the surrounding area will be able to come along and pick out the product they want and be able to take it away on the day.

“Many of the products will be suitable for DIY and means people can carry out their own home improvement jobs using our products with very limited experience.

“We’ll also be able to offer stock clearances meaning there’s always an opportunity to pick up a great deal from time to time.

“We’re really pleased to be able to launch this exciting new venture for the business so close to where it all began.

“Through our website, we sell our products to customers all over the country but we’ve always been rooted in this region so that’s why I am so pleased to be opening here.

“So, pay us a visit and take the next step towards home improvement!”

The new showroom is based at Unit H4, Pilgrims Walk, Prologis Park, Coventry, CV6 4QG. It is open to both trade and DIY from Monday to Saturday between 8am and 5pm.

Prices are already discounted in the showroom but customers can get an extra 20 per cent off stock clearance products if they purchase before May 28, 2022.*

UK Flooring Direct’s extensive list of products for both retail and trade customers can be found online at

*Terms and conditions apply. This discount can only be applied to stock clearance products in the showroom and cannot be applied online. It can’t be applied to clearance, remnant or roll ends. The promotion can only be used against the retail price, it cannot be used on trade prices. The promotion ends on May 28, 2022, and cannot be used in conjunction with any other promotion. Management reserve the right to withdraw clearance products without prior notice. Management reserve the right to withdraw the promotion without prior notice. Trade discounts are not applicable on clearance products.

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