Chongqing Company Innovates Intangible Cultural Heritage Industry

Greg Stevens

Chongqing – As highlighted in the report to the 20th Nationwide Congress of the Communist Occasion of China, China is committed to preserving its intangible cultural heritage. Sanxia Embroidery Handicraft Co. Ltd, a top embroidery organization dependent in Chongqing’s Wanzhou District, contributes tremendously to this energy.

Sanxia Embroidery Handicraft Co. Ltd., based in Chongqing’s Wanzhou District, is a main embroidery business specializing in intangible cultural heritage. Given that its establishment in July 2005, the firm has received numerous accolades, which includes “Ethnic Minority Distinctive Desires Commodity Selected Output Business” and “Chongqing Important Cultural and Tourism Business.”

Sanxia Embroidery’s main business enterprise is regular embroidery, and it has set up its model “The Place of A Needle&Thread.” (Image/Sanxia Embroidery)

In addition to conventional embroidery, Sanxia Embroidery has founded its brand with the “Area of Needle & Thread” line of significant-conclusion embroidered products and solutions. There are three key groups in the products line: “Embroidery Home Furnishing,” “Jade-like Smaller Objects,” and “Art Work Selection.” By implementing common embroidery craftsmanship to several fields, such as environmental art, house decoration, common clothes, and personalised customization, the corporation has preserved and handed on common embroidery craftsmanship.

Sanxia Embroidery’s product “Embroidery Household Furnishing.” (Photograph/Sanxia Embroidery)

In today’s diversified and really competitive marketplace, intangible cultural heritage and conventional craftsmanship face significant issues, these types of as deficiency of product or service innovation, out-of-date production modes, one profits strategies, and deficiency of successors. 

By way of significant data and synthetic intelligence engineering, the enterprise has proven a specialist engineering staff and created many software package platforms, together with the “PCP Individualized Customization System,” “OMS Artificial Intelligence Production Administration Method,” and “EMP Enterprise Extensive Data Management Platform.” By digitizing analysis and enhancement, clever production, and online revenue, the organization has efficiently solved troubles and bottlenecks in merchandise study and progress, production, and sales of regular craftsmanship. 

By optimizing the platform mechanism carefully, the company has been capable to maximize the high quality of its products and solutions, deliver a improved income expertise, and faucet into the vast demand from customers for personalized items and high-value conversions of regular craftsmanship.

With its motivation to preserving common craftsmanship and contributing to poverty alleviation, the firm displays Chinese culture’s toughness and international competitiveness.

Sanxia Embroidery’s workshop. (Photo/Sanxia Embroidery)

In the up coming 3 a long time, Sanxia Embroidery aims to establish an on-line and offline built-in exhibition and marketing platform that handles the countrywide and world wide intangible cultural heritage market. The system will provide as the foundation for gradually building a seamless on line and offline industrial model, making once-a-year gross sales profits of 800 to 1,000 million yuan (about 116.16 to 145.2 million U.S. bucks) and contributing to revitalizing the intangible cultural heritage business.

Apart from cultural preservation, the corporation contributes to poverty alleviation in the nation. Due to the fact 2019, the organization has founded a “Sanxia Embroidery Inheritage Poverty Alleviation Workshop” in Longju Town and a Sanxia Embroidery “Manufacturing, Study, and Tour” experience center in Shiping Village, Henghe Town, a town-amount rural revitalization zone.

Sanxia Embroidery has set its sights on marketing rural revitalization by providing full-time and adaptable employment options. (Picture/Sanxia Embroidery)

Furthermore, the business is committed to helping men and women with disabilities obtain self-well worth through work. In pursuit of this purpose, the business has set its sights on advertising rural revitalization by offering full-time and flexible work opportunities to about 800 disabled people over the future a few years. 

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