Flower magazine to launch its first designer showhouse

Greg Stevens

Flower, the bimonthly life-style magazine devoted to all factors floral, will unveil its very first multi-designer showhouse this September in Atlanta, that includes a lineup of structure large hitters that contains Bunny Williams, Alexa Hampton, Corey Damen Jenkins, Michelle Nussbaumer, Suzanne Kasler and more.

Established in 2007 by editor in chief Margot Shaw, the Birmingham, Alabama–based journal has carved out a specialized niche among the shelter titles by focusing on interiors, gardens and tablescapes that highlight lush florals. “Having expanded from only showcasing flowers and gardens to a lifestyle magazine with a botanical place of watch in the last 10 a long time, Flower is having fun with our forays into homes and parties, people and journey,” suggests Shaw. “This showhouse is the fruits of those people years of editorial advancement.”

As it has shifted way about the a long time and expanded its interiors protection, Flower has developed a loyal next amongst designers. “I believe it’s a aspect of the human situation that we want the natural beauty of the excellent outdoor to be a little something we are living with within,” states designer Barry Dixon, who is producing the showhouse’s library. “The things that increase beyond our windows are a by no means-ending font of inspiration for designers and for householders all over the place. I convey clean bouquets into all the major rooms of my house each week. Unquestionably Flower celebrates that idea—and the joy in living with not just the bouquets, but the patterns, the shades, the designs, the silhouettes that they inspire.”

Nestled on two acres in Atlanta’s Buckhead neighborhood, the 10,000-square-foot Regency-fashion residence was completed by builders Younger & Meathe and created by the community architecture company Peter Block & Associates with landscape architecture by John Howard. In addition to the aforementioned designers, other collaborating style and design firms contain Ashley Whittaker Style, Cathy Kincaid Interiors, Mathews Style Team, Elaine Griffin at Dwelling, Fran Keenan Design and style, Jared Hughes Design, Dodson Interiors, Lisa Mende Style, Mallory Mathison Inc., The Structure Atelier, Mrs. Howard, McAlpine, Tammy Connor Inside Design and style, Tish Mills Interiors and Beth Webb Interiors. Designer Charlotte Moss will provide as the showhouse’s honorary chair although Kasler is serving as the design chair.

Simply because the job was floor-up construction, the designers ended up given much more overall flexibility in their ideas than showhouses commonly allow. “The crew at Younger & Meathe have been so collaborative and have operate with regardless of what insane notion we have experienced,” claims Nina Lengthy of Mathews Style Group, who is working on a gentleman’s dressing space for the house with her lover, Don Easterling. “We were in a position to style custom made cabinetry and have their carpenters carry it to daily life instead of referring us to a cabinet enterprise. They had been even recreation for carrying out the cabinets in a brown lacquer. We had been apprehensive they may attempt and dissuade us, due to the fact there’s no going back once you do that, but they’ve been up for anything.”

The showhouse’s ending touches will feature an more prosper, with the featured interior designers teaming up to create preparations with best floral designers, such as Canaan Marshall, Religion Bouquets, Ginny Early, Helen Izlar, Holly Bryan, Keith Robinson, Kirk Whitfield, Michal Evans, Cindy Brock of Skip Milly, Kathy Rainer and Challenging Wolfes of Atlanta’s Events to Die For, Suzanne Graves and Sybil Sylvester. “I invited a true combined bag of floral designers to take part and collaborate with the inside designers,” states Shaw. “Some are extra official in their aesthetic, others more casual and backyard garden-inspired, and a lot of are incredibly sustainability-centered. Each floral designer is becoming paired with the interior designer we imagine they will participate in perfectly with to increase [another] layer to the showhouse.”

Even though the dwelling will open on September 15, the notion has been percolating for a though. Damen Jenkins, who is planning a wine cellar that he describes as Jackie Kennedy–inspired, recalls initially becoming approached by the Flower team about collaborating in the fall of 2020. Even Lengthy and Easterling, who have been amongst the later additions to the roster, were brought on in January 2022, providing them a generous 9 months of guide time—almost unheard of in the showhouse globe.

“We’re extremely thrilled for individuals to finally know what we’ve been functioning on so diligently powering the scenes for so a lot of months,” says Damen Jenkins. “I like Flower, and I always say, ‘Long stay print.’ We never have as a lot of print publications as we when did, so we actually will need to winner and celebrate the kinds we have left. My company does not do a whole lot of showhouses these times, so when we appear out for a person, it is likely to be for a little something that is a major deal. This felt like a fantastic prospect to celebrate a publication that we love, with a community of designers we definitely respect.”

Homepage photo: A rendering of the showhouse | Courtesy of Flower

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